You’re ONE STEP Away From
Owning An Extraordinary Real Estate Business
Apply For Your FREE Discovery Call With Calvin Today!
And if you qualify, you’ll work directly with Calvin, uncovering your blindspots, clarifying your goals, and building a custom-tailored game plan for success.
Watch this short video… And then read below to see if you qualify for a FREE Discovery Call with Calvin.
Create The Real Estate Business You’ve Always Wanted… Without The Hustle, Stress & Sacrifice You Thought You Needed To Achieve It
From The Desk of Calvin Sibley
Miami, FL

Dear Friend,

If you're a real estate agent, broker or investor who wants more out of life...

More freedom.  More energy.  More passion.  More FUN!

Then this might be the most important message you'll ever read...

Because I'm about to show you the most powerful discovery I've ever made when it comes to creating a life of "More"...

WITHOUT the stress, overwhelm, or sacrifice most people think you need to achieve it...
Success Is NOT Incremental...
It's Exponential
When I first started  in real estate, I thought the only way to succeed was working NONSTOP and just accepting the stress, anxiety, and overwhelm that comes with it...

Ah yes… The 16 hour workdays.  Skipping the gym.  Putting off vacations, sabotaging my relationship with my girlfriend…

Grinding away on the weekends hoping “some day” things will get better...

Then, my cousin had a massive heart attack at the age of 45 and died suddenly... 

I saw this happening as a warning sign and a wake up call and realized that we are not here to toil away 100+ hours per week chasing the almighty dollar...

I was forced to take a step back, get out of the weeds, and accidentally stumbled across ONE THING that sky-rocketed my business success...
The ONE THING That Completely
Transformed My Business
I went from hustling away for 16 hours a day, to working less than 15 hours a week...

I went from struggling to find new clients, to having more referrals and leads than I could shake a stick at...

I moved to the Brickell neighborhood in Miami, Florida, got a beautiful condo only minutes to the beach where I can surf and ride my bike, while at the same time in the heart of Miami's financial district where I can network with super successful entrepreneurs year round...

And the stress, anxiety, and overwhelm have COMPLETELY melted away...

What’s changed?

Simple...

I found my “ONE THING.”

Let me explain…
You're Only ONE THING Away
From Having The Business You Want
What I’ve come to realize is, after working with hundreds of clients over the last 14+ years is that most agents are struggling to identify their ONE THING that will make all the difference in their business...

Your ONE THING may be different than ours... but what we have found that has completely transformed our business is...

digital online marketing...

You see, digital marketing, when done correctly, is capable of completely transforming your business...

Whether you are just getting started and are looking to close your first transactions... or you are an experienced agent looking to scale their business...

It can work for you... if done correctly...

The thing is, most agent's are NOT doing it correctly...

And to make matters worse, traditional marketing and advertising has started failing them...

This is why we see an 87%+ failure rate among real estate agents...

What they fail to teach in the pre-licensing class, and what most real estate brokers fail to teach new agents is, we are in the marketing business as much as we are in the real estate business...

It may sound obvious when you read this, but without leads and without appointments, agent's have no one to work with...

Cold calling, door knocking and asking for referrals gets old... quick!

There are too many competitors, too many ads and people are distracted with a bombardment of promotional messages coming at them from every angle...

And if you live in a major metropolitan area, you are exposed to over 10,000 branding messages per day!  Now that is a lot of ads!

So what I realized that agents and investors need now is Digital Marketing Campaigns that actually work!...

But not only that, I realized that agents help actually following up with their leads!

You see, simply sending text messages, emails and leaving voice mails is just not enough anymore...

And most agent's aren't even doing that much to follow up with their leads... let alone call them back!

We realized that agents need marketing campaigns that will stand out from all the noise and meet their prospects where they are at and when they are ready to see them... combined with an effective, cutting edge follow up strategy that will get them appointments and pre-qualified prospects...

Until now, there hasn't been an easy way for real estate companies to have their digital marketing and follow up set up for them...

Sure they can hire an in-house marketing coordinator... but how do they know if that person is even doing their job correctly?

You see, when the real estate market was booming, everyone was able to sell their properties like hot cakes.  But when the market cools down, agents have to marketing their properties aggressively to sell... and that takes time, money and an expertise that most agent's just don't have...

That is why many agents, in a recession or market downturn, simply give up and quit... their licenses become inactive...

When market demand is high, agents used to get good sales even without having proper marketing campaigns and follow up systems.  People would “invest” in houses even if they already had one primary home to live in... they would take loans and invest in more properties for passive income...

However, when the market changes... due to the rising cost of properties across the nation, tighter inventory or credit markets (harder for their buyers to get a loan) buyers are no longer able to buy as soon as they discover that a property that they like...

What we realized is that without a proper marketing campaign and an effective follow up strategy, sales are just not going to happen... 

And in hot markets, having an effective marketing campaign and follow up system is even more important! As the saying goes "strike while the iron is hot" and when people can buy and houses are moving like hot cakes, make as much money as you can by driving people through a highly converting sales funnel and back end follow up process...
Traditional Marketing Up Until Today...
Before we dive into digital marketing, let us look at what has been going on in the market until now.  Let’s look at the downsides of traditional marketing to understand why digital marketing is better...

Large builders and construction companies are 10-20 years old. This means that they have been advertising on traditional mediums long before the birth of Internet or Social Media.  Though the internet was invented long back, and early users started logging on as early as 1994, less than 5% of the U.S. population had access to the Internet.  In the past 20 years, internet access has exploded in use to reaching over 98% population...

With over 50% of home purchases originating on the internet... it is a must to be in front of your prospects online... can't reach your prospect by phone? Guess what? I can all but guarantee that they are on Facebook at night and will see your message if you choose to place it in front of them (and know how to)...

Traditional marketing is mostly done on TV, Radio, Magazines or Newspaper. You can also include billboards, bus stop benches and local sponsorships as part of traditional marketing...

People are spending more time on their mobiles phones and desktops than TV, Newspaper, etc.  Consumer behavior has changed.  But, traditional marketing is still being done in the same fashion by most real estate companies and they have not shifted to advertising on to digital mediums which their prospects are using on a daily basis...

With traditional marketing, there was no reliable or easy way to track the performance of the ad campaigns across various channels.  Most of the people who advertised on TV, Radio, Newspaper and Magazines, gave the same contact number across all ad campaigns and they used to get a lot of interest for what they were selling...
The Traditional Sales Process...
The Birth Of Digital Real Estate Marketing 
After speaking to hundreds of real estate agents, teaching courses at local associations and at offices on digital marketing and creating a home study course on how to generate leads online, I realized a fundamental truth about digital marketing and real estate... agents needed help in getting their campaigns set up correctly...

And once their campaigns were set up correctly... then they needed help following up with the leads they were generating...

We started developing a digital marketing campaign plan from scratch for our clients... Instead of doing advertising the traditional way, we’ve taken a completely new approach to the whole marketing campaign and follow up system...

There are two parts to this process. The first part is the front-end funnel itself. Most agents haven’t got the front-end funnel right.  A huge majority of the businesses in the world are still creating products first and then finding customers for it...
Find Properties For Your Customers... Not Customers For Your Properties
Let’s have a look at the front-end funnel and why it is important to get your target audience right even before you create the product...
Marketing is an important part of every real estate business.  I always tell agents, we are in the marketing business as much as we are in the real estate business...

Building business systems is like building a car. You set all the parts in place, but marketing is the fuel that will make the car run. Without fuel, the car is not going to move forward and all the parts are not going to be utilized. At the same time, if you have fuel, but don’t have a functional car, the fuel cannot serve any purpose...

Once you get the front end funnel right, you can jump into creating and optimizing the follow up systems. By the time you are done building the front-end funnel, you already know who your target audience is and your customer avatars are finalized. So by the time you get started with marketing, you know who to market it to...

In my experience, you have the following type of target customers for real estate:
  • People who want to buy a house to move in immediately... 
  •  People who want to buy houses purely as an investment (their need is high rental yield)...
  •  People who want to buy a house now, rent it out and later settle down in the home (their focus is partly on rental yield, a little bit of tax saving and partly on how much they like the house because they will have to live in that house later)...
  •  People who want to buy a home for their aged parents...
  •  And all the above categories would range across different price points and size of the family...
Some of our clients do not have a clear target audience in mind, in which case we have to come up with one before creating the digital marketing campaign. As a marketer, once you have enough information about the product and the target audience, you can get started with the digital marketing campaign...

Here’s how the campaign looks in a nut shell:
Let’s Look At Each Step Of The Flow Chart…
Step 1: Creating Ad Campaigns
When you create the ad campaign, all that matters is the ad copy. Sometimes the ad copy is just text and sometimes it is an image.  Sometimes it is a video. Sometimes it is an experience. (For example, when a brand creates an event or an activity in a public gathering it is an experience)...

Your ad copy has to appeal to your target audience.  When you have a clear understanding of your audience’s needs and aspirations, you will be able to come up with effective ad copies naturally. The ad has to get their attention, develop interest which would eventually lead to decision and action...

Targeting: Different Ad platforms have different types of targeting options. In Google, you target potential customers using keywords. In Facebook, you can target people using who they are (demographics).  Either way, targeting becomes very easy when you know who your target customer is...

There are plenty of tools that will help you mine your target audience and we will not get into that now. The tools and techniques will keep changing but the underlying strategy (the flow charts above) never changes...
Step 2: Capturing the Lead
If you have been into sales and marketing for a while you would have heard about AIDA. It stands for Attention, Interest, Desire and Action.  If the ad in the ad campaign above captures the attention of people, they express Interest by becoming a lead.  A lead is called a lead because it leads to a sale!

Usually, a person’s contact information who is interested in your products or services is a Lead.  A Lead might have name and email address and sometimes this includes a phone number as well.  Other types of subscriptions such as push notification subscription or social media following are not considered as leads because they are not real contact information and there is no way to reach them with guarantee that they will see the communication...

Leads a usually captured using Landing pages. In mobile, landing pages still work but a Facebook lead ad is more efficient for digital marketing campaigns...
Step 3: Engagement & Persuasion
As soon as the lead is generated, we have to engage them.  This process is called Lead nurturing.  A lead is looking for more information on a product or service. In this communication, we also increase the Desire for the product by showing customer testimonials and what the product can do for them...

Immediately after they become a Lead, they are expecting an email from you. Here’s where automation helps.  If you become my lead by signing up for my free digital marketing course, I send you an email almost immediately from my CRM...

In big ticket items like houses and cars, a Lead is expecting a call back when they share their phone number, apart from the details that you send on email – because one cannot buy a house or a car without getting in touch with an actual sales person...
a) Customer Education through Marketing Automation
There are two major parts in converting a prospect into a customer.  The first part is to give enough information about the product and educate the customer.  This cannot be done in a single day, and that’s why we have tools like Drip Marketing Campaigns where the communication is sent over a period of time...

The second part of converting a prospect into a customer is Persuasion.  Leads become warm through marketing automation and lead nurturing… but sometimes they are sitting on the fence about buying your product.  They need to be persuaded to buy your product...

When I do product launches, the cost of my products is in the range of $2,500 to $5,000.  Here I do not sell via phone using sales agents because I have too many leads and I cannot make 1,000s of calls...

I do persuasion via email and online channels only.  When I sell courses for $20,000 or more, I will also start using Inside Sales.  I will also be scoring the leads to find out which leads are the best ones to go after with a phone call.
When you have big ticket items like houses and cars, there is a sales person involved who can answer the questions of the customer and also persuade them to buy...
b) Persuasion through Inside Sales
The process of calling a prospect and trying to convert them into a customer is called inside sales. The name originated because you are sitting inside the office and making the call (without visiting the person).  Marketing automation is scalable but inside sales is not – because we have limited human bandwidth...

I use inside sales for engaging and persuading the leads who could become clients of my digital marketing agency.  Real estate clients do inside sales. There are many tools that help with inside sales...

Usually marketing automation works in sync with inside sales and many times, there is some data shared between inside sales and marketing automation.  For example, an inside sales person calling a prospect needs to know if they have opened the email, watched a video or downloaded a presentation...

My favorite Inside Sales CRM is Podio, although there are many great real estate CRM's on the market.  A complete, in-depth tutorial on how to use Podio & the inside sales process is a blog post for another day.  But I encourage you to check it out.  Some big real estate clients use SalesForce, but Podio is more than enough for a small business.  It helps to keep track of the leads in different stages of the sales funnel...
Step 4: Field Sales
Field sales (or Feet-on-street sales as it is sometimes called) is the process of visiting your prospect in person and then closing the sale...

Examples of field sales include:
  •  A real estate sales person showing the house in person to prospects...
  •  A car sales man giving a test ride of a car...
  •  Myself or a  sales person from my team meeting a client for my digital marketing agency...

Low priced products such a commodities need only branding and advertising. Products like my courses needs some marketing and sales automation.  Bigger ticket items need inside sales.  Very big ticket items like homes, cars and B2B sales need field sales...

The higher the cost and complexity of the product, higher is the engagement required to take a person from prospect stage to a customer stage...

This graph makes it very clear.  Check out the marketing/sales balance needed for Enterprise, B2B and B2C businesses.  A $1 chocolate would fit at the extreme right end of the chart and a SpaceX deal with NASA will fit at the extreme left end...
In the case of real estate, field sales is a must.  No one is going to buy a home online with a click of a button (though some builders have tried opening up online bookings of new projects, the closure cannot happen without a field sales agent)...

Some new home builders are not aware about this funnel. They have sales people but they do cold calling and try to convert random people into home buyers – which is very inefficient.  Sometimes, educating a real state client about this sales process is also very important, or we just ask them to read this article! :)...
Attribution
When you get leads into your CRM, you have to tag them with the source of the lead.  It could be from brand search, a blog post, Facebook Ad Campaign or a Google Ad Campaign.  When the actual sale happens it is updated on the CRM and we have to check the source of the lead...

As I said before in the beginning of the article, attributing the source with the sale is very important to find out where our customers are coming from so you can track your key performance indicators.  That’s the only way to optimize the ad campaigns.  Because, if there are certain campaigns which are costing more but also giving us more customers, we should focus more resources on those campaigns..

Sometimes, certain ad campaigns from certain sources might give you leads for very cheap but there is a chance that these leads are not converting at all...

Unless you have an attribution model in place to find it out, it is going to be impossible to be an effective digital marketer...
In Summary
As you can see, there are many different aspects of running a successful and profitable digital marketing campaign for real estate leads.  If one element is off, such as having the right message but delivering to the wrong audience, then the campaign will not be successful.  What we see happening over and over again is that agents, brokers and investors start off well intentioned and some of them are able to set up their own digital marketing campaigns...

But what happens is they get lost somewhere along the way... and losing money on an ineffective marketing campaign is a sure fire way to just giving up...

Other times, agents are able to generate leads, but their follow up strategies are off or practically non-existent... Another sure-fire way to quick quickly is to not convert any of your leads into sales...  

More often than not, it is that ONE THING that needs to be changed just a little bit and that makes all the difference... 

For this reason, I am offering a FREE strategy call where we can go over your marketing campaign via a screen share video call... 

On that call, we will dive deep into your business, your goals and your marketing campaigns and you will have a chance to work with me one on one...
The best part is, our calls are absolutely FREE.  Not only that, but if we decide we are a good match in working together, we will set up a marketing campaign to start generating leads for you...

We have clients who have started getting leads within a matter of days of working with us... that is the beauty of digital marketing... the feedback and results from the campaign are almost instantaneous...

This is light years ahead of traditional marketing campaigns which are difficult to track at best and almost impossible to track at worst...

Using simple key performance indicators, we will be able to determine the most effective campaigns for you and run with them...

Not only will we set up the campaigns for you, we handle all of the follow up!...

This means you can focus on what you do best... listing and selling property...

Not only that, but on our call we will reveal to you some of the ways you can actually have your marketing campaigns paid for you! (this one tip is worth taking the time to get on a call with me alone)...

So click the button below and schedule a call to speak to me... we are limited in the number of people we can work with so this is a limited time offer... but if you are seeing this page... the offer still stands!

Look forward to speaking with you soon and learning more about your business and how we can help you succeed in 2018 and beyond...

To your success...

Calvin Sibley
ABOUT CALVIN
Calvin is a Licensed Real Estate Broker and founder of the digital marketing agency, Leads Nerds, Inc.  Calvin teaches digital marketing to agents and brokers across the country and is the author of the Amazon best selling book "Follow Up Fortunes".
OUR PROCESS
Our process is simple and designed to help you achieve your goals FAST!
Step 1: FREE Discovery Call
Schedule a time to speak with Calvin, during this time Calvin will help you to discover the best way to grow your real estate business online. You will be able to ask Calvin any questions you like during this time.
 
YES, This is 100% FREE
Step 2: Business Intensive Session
The second step is an intensive strategy session where we dive deep into your business. Calvin will help you...

Craft Your Sales Funnel...

Create Your Ideal Client Avatar...

and Crush Your Campaign Launch...
Step 3: Execute | FAST
Once the business intensive is completed, Calvin and his team will create a rock solid marketing game plan. This will be delivered to you and then you can decide to work with Calvin's team or execute it on your own. 

Calvin only believes in teaching strategies that are simple for any real estate agent, broker or investor implement. 
OUR SERVICES
We specifically provide services to help your digital business shine!
Funnels & Systems
  •  Client Funnel Creation: We create your lead funnel for you so when you get new leads, you are in the best possible position to convert them into clients.
  •  Ad Creation: We will set up our proven ad campaigns for you so you can start generating leads immediately.
  •  Systems Setup: Our team can handle all of your lead follow up. We can set up and manage all of your follow up campaigns including email, text message, voice mail blasts and much more.
Strategy & Training
  •  2 Hour Intensive: The Discovery Call is designed to look into your business, what is working now and what is the ONE THING that can exponentially grow your business.  If Calvin decides you are a good fit in working together you will have the chance to book a Strategy Call.
  •  Booking a Strategy with Calvin is one of the best things you can do for your business. He truly helps you to skip the learning curve and earn more clients! His Intensive Strategy Calls are all about you and your business and are designed to craft a marketing plan to exponentially grow your business!
Branding & Campaigns
  •  Digital Branding: We will create branding you need to start running an effective marketing campaign and start getting leads.
  •  Done For You Follow Up: Want to take your real estate business to the next level? Using Calvin's proprietary follow up systems are a MUST and are part of every marketing campaign that his team implements.  Book your Discovery Call today to find out more!
KNOWLEDGE
I've spent over 100K in Trainings, Events and Education! Put my knowledge to work!
BOOK YOUR CALL AND GET MY FREE CHEAT SHEET
When You Book Your Discovery Call You Get Access To Our Real Estate Funnel Blueprint!
P2P: Cheat Sheet
P2P: Top Softwares
P2P: Template #1
P2P: Template #2
Copyright 2018 All Rights Reserved | LeadsNerds.com | Terms Of Service | Privacy Policy